HELLO Zach, Anthony, & Marie!

Welcome to your
Sela Vie Style Guide.

The following page depicts our proposed strategy for visual direction and messaging emphasis on behalf of your business.

Why does this initial overview matter, and how should you process what it contains?

The outward representation of a successful business is always deeply rooted in internal strategy. It’s important that you specifically identify your target audience, understand their perspectives and priorities, and build a website that communicates your understanding via visual and tonal aspects. Simply put, an effective website doesn’t just look good, it connects deeply with its visitors.

Your assignment is, therefore, to review and offer feedback from the perspective of your target audience and in alignment with your broader goals for the future of your business. Rather than narrow your focus to a particular image, font, color, or word, consider whether the net effect of these elements combined produces a mood or feeling that will connect with your target audience.

Target Audience Description

  • Ideal client: Aged 35-55, holding executive positions in philanthropy, government, or business sectors.

  • Demographics: Equally diverse in gender and ethnicity, typically earning $150,000+ annually.

  • Characteristics: Operating organizations with budgets ranging from $3M to $10M+, predominantly based in major metropolitan areas. Seeking consulting assistance to enhance vision, team cohesion, and operational efficiency.

CORE VALUES

Curiosity

Connectedness

Clarity

TENACITY

JOY

TAGLINE

Helping leaders make good on their promises.

MOODBOARD

FONTS

Header 1

Header 1 Alternate

Header 2

Header 3

Body copy

Apercu Regular Uppercase


GT Super Regular Uppercase


Apercu Regular


Apercu Regular Uppercase


Apercu Regular

COLORS

#F9F7F6
IVORY

#ECFAA3
HIGHLIGHTER

#BFECD2
SPEARMINT

#337A51
CLOVER

#2D2F2D
ONYX

BRAND CONCEPT

PRIMARY LOGO

WORDMARK

SUBMARK

WE HOPE YOU ENJOYED YOUR STYLE GUIDE

Here are your next steps!

As a reminder, your assignment is to offer feedback here in Markup from the perspective of your target audience and in alignment with your broader goals for the future of your business. Rather than narrow your focus to a particular image, font, color, or word, consider whether the net effect of these elements combined produces a mood or feeling that will connect with your target audience.